King Road, about technology trends and site acquisition strategy

 IT Longmen Zhen fourth guests: CNET Vice President, China President Wang Road
view Review:
my own website on the first view of technology is a return, I think today's competitive professional Internet access to a similar tradition of competitiveness of enterprises.
I think the pattern has produced large, if not tens of millions more money into this market will become very risky.
say from my own, I think our major competitors should be PConline, yesky, IT168 the three, together with Zhongguancun Online, occupy the forefront of China's IT DIY media brand position.
site I see two main directions, one is the content you provide a service you delivery.
is positioned in the consumer side, or more positioning in the enterprise side, I think it should be apart of.
a little if you look at the development of the Internet in China, you will find online advertising in the portal, online advertising portal accounts are gone, the share than the United States to come to the big, only the IT industry is the exception, professional IT web portal over the turnover of IT field.
and in the current situation Next, there are so many front-line class, second class, the country's professional media is not normal, I expect that while the time is not one year, but in three to five years will be dead, and paper media today is about the same .
the eyes of this generation of young people to put only two people, one Li, one is Jason Jiang, and there is no return of tens of millions of money seems to not like, they catch up with the Internet boom, catch up with the economy, Pengfei They are engaged in their own areas inside, into the business model is the value of the capital market where a lot of not clear, or where inaccurate.
If you're in and CNET, or similar international background The possible acquisition of your business dealings, you should pay attention to the place where? In the past, we negotiate and exchange process, there are two likely problems: the first is the value of their own employees do not scale, and the second a do not know the purchaser, and the lack of respect, and so the acquirer.
Full Record:
Technology Web site into the competition with
Moderator Liu Xingliang return: that we are now beginning. very pleased that we came to IT Longmen Zhen Fourth, today's communication theme is: China Science and Technology website competition, cooperation and trends, and CNET's acquisition strategy in China. CNET is the world's eighth largest network of media, recently seems to have acquired two sites, a Women ONLYlady, a photography site, but recently there's a lot of such and such a CNET acquisition rumors, today we have been fortunate to Vice President of the CNET, Mr. Wang Lu, president of China, Mr. Wang Lu is a very low-key person, today I am honored to share with you here, here is the king always, thank you.
King Road: Good evening, as the host said, I am a very low-key person, never attended such an occasion, I wish today was kind enough to the old joked that, I saw a dozen of our employees are CNET, we do not mention too extremely difficult problems, such as wages and so on. I'm in this line as 20 years, I do not know that today there is no competition here Di's friend, I used to be done in the CCID 7-8 years, did the traditional print media, Internet media have been in the acquisition did, I'd prefer to stay in the back with time to share, whether it is personal growth or the development of enterprises, and that there is no development in place. Today's topic is about the growth of competition and break back.
CNET China, this is the most talked about using a map, about a present in the United States face to attract a wide variety of information, challenges, temptations are many, many more. all out in this list are more advanced in the United States some sites, then the same also in China, today a users or our user, when he wants to buy a mobile phone or laptop when he faced the choice of many. correspond to the map you can see, this in no particular order. such as we see pconline, yesky, IT168, PCpop, enet etc All this we can see in the top, of course, you can see this brand of CNET. I am on the first view of science and technology Web site is back, I think today's competitive professional Internet access to a similar competition in traditional enterprises. in the past , we fight the eye, gimmicks, thunder, etc., then we look to our friends or our major competitors, including cnet own business, and including, I think the pattern has produced large, if not tens of millions more funds into the market, it will become risky. and then there is one detail that I would like to talk about today represent my personal opinion, does not mean that now the company's view. For example, I see China Science and Technology website We assume that the main IT media, from my personal said that the main competitor I think we should have? I think PConline, yesky, IT168 the three, together with Zhongguancun Online, occupy the forefront of China's IT DIY media brand position. So how to assess? Because several of our Friends of the business is not listed, you can not understand the data, but because the CNET in a relatively unique circumstances, so we carried out with these friends the possibility of So I generally figure they have some understanding of the situation. So I think this an annual turnover of more than 50 million yuan now, I think this is the first technology media, online media, a threshold, a line that I am, you annual turnover the amount of more than 50 million should be a need to show the number, then the second-line media, which should be said that the turnover is too large, too small and will be in North China pchome pcpop, enet South China it.com so well, I do not know that this is not the personnel of these sites have come to the few I see. So let me say I wish the old return, why return it? because competition has been fierce enough. You can see the print media competition is a process back 20 years ago, when a good day too, when the computer world, computer reports, and the Southwest, when the days are much, casually turnover of billions of dollars, if I had had the highest turnover of 400 million yuan look. my impression is very clear, when they ranked first in the country Publishing Group 7. But as the Internet media, the impact of information media, frankly I think this is not the primary, or is not the only reason . the most important is that there too much competition, a maximum of more than 200 professional media, almost every industry has its own, what telecommunications information, and in many areas of expertise we have the storage, security, and then there are some areas of, for example, in the east there, the South China too. So, today said that IT online media in the duplication of IT professional print media this way, the transition competition. then I think after the Olympics in 2008, the Chinese IT market has been the so-called first-line time Group, the second group, who then any advanced on the capital will face great challenges, and I just talked about this a few do, I could not have some of the rapid exit from Which state is behind him or else a relatively strong capital or other forms of business model support, so in this case, a return to competition into the IT professional website will be our first appearance.
I put it together three pages of introduction I am most reluctant to introduce myself to do this advertising thing. So just introduced are on CNET's, CNET is a global company, CNET China is the only country with print media, then other countries and regions are not on paper media, this situation exists. then the host also described earlier, CNET for online media, and the market very early, then left on the market in 1996, and our business in China is not a direct descendant CNET origin, back to 11 years ago, we created this report, we should be the Chinese ships, and the establishment of large group in the United States, when the Internet bubble burst, split into 6 parts to sell, which was partially cnet acquired online, so this should be a strictly historical look. So there is a CNET major brands cnet.com, like MP3, znet, news.com, etc are all very well in the United States this website. This map is the map of China CNET, the reason here is to say I am afraid for a while, when the exchange, while Friends of the business questions. Simply put, we have four groups, the first part of the group for corporate users. There znet, eWeek, PC, computer products and circulation. s Second part of our consumer electronics in the field inside are basically online media, such as Zhongguancun Online, pchome, hummingbirds net, now is the COnsumer media sites, there may be two or three acquisitions of small sites and home appliances regional website in the inside. The third is our game group, and there are games magazine, a monthly, users of the world. The final group of our cars, cnet acquisition of the love card, xcar. and then just host people that we signed last week in Shanghai ONLYlady, in a relatively short period of time, might also be added inside the five operations. We in China is about more than 700 people, less than 800 individuals, then the 300 The following is a paper media, the Internet, that until last year, when the Internet to more high-profit, is the network media in the turnover of more than a traditional paper media. big trend is not much different, and this is CNET point the situation in China.
Technology Web site assessment of key content providers and service providers from both directions
this is about the development of science and technology Web site, I assess the IT Web site from several latitude to assess, I see the main site two directions, one is the content you provide, one is you in the service delivery.
content has two major aspects of the mainstream view, the mainstream coverage is that how you like? area covered how to , product coverage, technical coverage, form and so on, for example, video, and so you have these. that which you have the technology platform required to support him. the other side you have the contents of the customer segments, customer base segmentation, then the other is the Service, one for your customers pay you the money is, how do you how this can be more specialized inside? far this concept is not to say you do a simple click on the ads.
and Electronics business side I drew a question mark, this is by far not entered into this field. In fact, we know a little bit, we are the capital in 2004, co-Zhongguancun online, then there is this part, is deputy general manager of Du Gang in the tube, then remove this part, and did not want. and then just made a Du online e-commerce matters. So far as I know, enet also made it easy to try. is it by chance and the Haidian tax leadership wanted us to eat, he said small-scale taxpayers completely into the field of electronic items, I can not tell these people, I think both of our business or our friends are basically doing in here. So speak a little more detailed, such as product coverage to take you one example, as the promotion of the product, especially after joining CNET, may have more customer resources, and its product coverage will become more widely. increase the number of such products, and also to enhance its coverage of the crowd, so naturally, as in this field have had the Red Sea, to compete hard. We Zhongguancun line with the regional coverage, I know our friends business, they have investment approach, the main attempt to have their site, and then also take over CNET's strategy is the acquisition of the Chengdu last year, Western IT, this year is likely to make acquisitions in other two cities. back to just return to competition in my opinion, the Red Sea the profession, several areas have not pull out the gap. I know we do more in this regard is the video interview, then it will on your bandwidth, storage devices provide higher requirements, and then make your site cash flow to be affected, the last line after I had just returned to say that there are a few sites, there are several second-line site, who won the final to see who could consume, their profit margins will decline in 2008, after the Olympics I think that these site would face similar problems.
and see how our friends the face of such competition business? this challenge? may be the most obvious or It168, IT168 obvious change to the high-end users do not know whether the present IT168 friends there, could you put my words as a form of flattery, rather than other means. aimed at business users, and what the server so that business users with more products than the inside, make greater efforts so that these He may resolve the blue ocean, looking for a senior blue ocean. other feel much impact on the field, but I firmly believe that if PConline not rise, or website and the stores were stripped, I think this challenges will be over, the other as yesky is a more comprehensive, I could not judge. I think the feeling, he is the most comprehensive, also aimed at doing DIY, I think this position Frankly I think it is more dangerous situation, Because the word professional is the most ruthless. the future will continue to decline, simply because he has been positioning itself as a newspaper in the portal, our computer products from the market development, research, sales, channel, use, education, and so I have covered In fact, there is no such a media, or in particular the absence of such a paper media. I firmly believe that to return to the Internet, the Internet is changing constantly, they hear the word rotten already have, such as consumer products and corporate users There should be a ditch, you are positioned more or consumer side positioning in the enterprise side, I think it should be opened. Now the reference is basically IT portal, should be more open to question things . Every word you are likely to become the major segment of your competitors have a method, for example, your solution, business promotion, etc., anywhere you do it well, can make the different services you can a media or service provider. I would like to remind you, if you look at a little Internet development in China, you will find the portal online advertising, online advertising portal accounts are gone, that share the big than the United States to come , only the IT industry is the exception, professional IT web portal over the turnover of IT field. Why IT vendors like most willing to pursue new advertising model, they kept themselves in the innovation, because IT has entered into a product itself Red Sea, so I want to say, I firmly believe that you do most of the Internet media, the Internet does not mean you mean you're doing quite a long time, say three years, you will not be covered by no one, or more than you chasing I do not think so. I think this technology and changes in Internet users, China's continuous economic development coupled with the new 3G technology as compared to the original paper on the media faster and more even coverage of the impact of rapid, so When we are in more subtle. In the past participated in activities, people who are sitting in front of print media, Internet media sitting in the back, it should be said that online media will become increasingly important, such as Lenovo torchbearers do ad, front-line professional media leave you with more than ten million, two hundred thousand of the cost.
and in the present case, there are so many front-line class, second class is the country's professional media normal, and I expect that while the time is not one year, but in three to five years will be dead, and paper media today is about the same.
just when we speak of the construction site which elements of the object you services, you may think of the time, this may be a bigger jump, how can you analyze from several perspectives. then obviously, the outside is from industry, the opportunity is to see where the industry? and potential competition in this industry, What are the market into this? In addition the advantages and disadvantages from the competitors, and the third is from the perspective of innovation, content services and the strategic model the way, this has no innovation. I think it may total as the Blue River Blue, yesky General Lee, They should look at from this perspective the development of their site, then there is this which we provide content, we can determine the user satisfaction of services we provide our customers with good or bad, this is a large, a more ambiguous a view, this is my point of view and latitude from a Web site to see. then the inside, I think, because I wish that the old site, I would like to focus on would like to say two, I am more concerned about two issues, if today is standing CNET front of the board of directors how I look at this market, I am more concerned about the two, one is the industry's problems. I think this industry, I have already said, a professional online media has entered into a Red Sea state, and any media , the turnover of a single year, the channel with your income, the income of all aspects, to a million times, has reached a ceiling, and to 30%, 50% of the breakthrough, I think this is great, unless you enter into a industry model, competition is the reason that the transition, as I just mentioned, this area which, like our IT situation in the first advertisers, so we have only created a better day. Jason Jiang have also recently passed acquisition intentions, then he obviously IT is an important one of the areas. two or three weeks I have met him in Shanghai, we also conducted exchanges this matter. I think on the one hand that the industry is very competitive, has entered the Red Sea In addition, there may be a means of capital operation that the object really is very little, then left to Jason Jiang's also relatively small, this is a relatively worry. but not the second drawn inside my worry is that practitioners staff attitude and quality, this is one thing I am more worried, because I myself have had the privilege of CNET the company made a very long time, the operation was the capital of these employees are long time coming in the exchange and cooperation. I found that this management the challenge is too great, the eyes of this generation of young people only put two people, one Li, one is Jason Jiang, and there is no return tens of millions of money seems to not like, they catch up with the Internet boom, catch up with economy The Pengfei, they are engaged in their own areas inside the business model is the value it placed the capital market, there are many places is not clear, or where inaccurate. I believe that not only have this in our CNET problems in other areas will have these problems, this is I am more worried about another thing, it means more intense competition in the industry, the mentality of impatient people.
easy acquisition of the negotiation process problems
CNET inside in the past two years, dozens of possible acquisition, of course, for more negotiations, and today I would like to share your time to talk about, if you and CNET, or a similar international background companies may buy your deal, you should pay attention to the place where? I think it is regarded as gift, give generous point of contact to increase weight.
of our past and share the process of negotiating it, easy problems There are two, the first is the value of their own employees do not scale, this scale is sometimes weird, like we had talked about a regional IT site, their PV are generally not considered very good, should be a regional platform We believe that it has regional value, so we discussed the price, a good first day also discussed the next day and overturned. the person in charge of the site, said: our children go to school, we would like to change a house, that house prices rose so more than one million, and so together, so I think the price is how much is appropriate. then relayed to the Americans, but it had a majority of people hold this attitude. Another time, we want to buy a vote in Tsinghua Pioneer Park, site animation, the site responsible for the early 20s who was a child, talk to him about the said he had to sell so much money, asked him why? he said so and so who's website, his site to sell so much money, I have better than him. You can not say that made me a little, creating a Web site sold 100 million dollars, I should sell 200 million U.S. dollars, because I go to school achievement than him, which I feel the need to sentimental reminder. The second fact, I feel the need to remind you about financing Ye Hao, sell with you a website, no difference between an interview, you should have more fully to my understanding, what is your next step in the acquisition of direction? us that these programs is that we do, then it is clear in one area is not what we want , no matter how much effort you spend, your site will not tell you how good we have to cooperate, this is one. Second it, regardless of co-operation with the Americans or Chinese cooperation, the respect you need is to have the. One Web site founder and we talked several times, said Wang is a senior you should be more support, I said OK, and some support. and then they reported a price, the price in two or three years ago is still good, so even though we say that it has acquired in the northern Zhongguancun area online, do not we also consider the need to consider the acquisition of them. among delayed for some time, this little guy in the middle of the impression that I not willing to cooperate with him. Then he wound my email with our boss, our boss again this mail back to me. I am not quite happy, he had two investors, one for mainland Chinese, a Chinese Hong Kong. I said we are not so play, you said the acquisition is over, he had to go I'm here after the pipe. probably over a month, he sent the message to the United States, and that the site is very good, why dont you buy. in fact I am low-key, very low-key, you must give the other party may be the person responsible enough to respect him enough to know.
I feel with him the third exchange, cooperation in and among the capital, many of the basic common sense Many people are not very clear, for example, co-operation with the company, he is an investment, or cash, this is not the same nature, that a lot of the time, they've allowed this figure, then a lot of time, the other is said to have No bridge? do much this year, for example, I get next to you, he is not too clear, the third, our cooperation to this day, almost no one who is willing to pay taxes in China, because the Americans always feel that pay you ten million U.S., you should pay tax. So I think this is a lot of my colleagues in the exchange of a problem for the time, the second offer we speak, I feel that a site in the score, when one is your turnover and your profits, if you do not have a turnover early stage of development, or even a loss of status, your number of registered users and registered users of the quality of your attraction to your investors to come and go, then I think that in this process, your web site the development of a different time every time, you may need to focus on the points and move each other's point may be different.
Moderator Liu Xingliang: Thank Wang, Wang also spoke for a long time, let him rest for five minutes , we also prepared to stay will be interactive sessions about the issue to question. OK, now into the intermission.